Personal data processing and cookies

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Personal data processing and GDPR

By filling in the form for downloading marketing content, registering in the Partner Zone, subscribing to commercial communications or browsing our website, you allow INFOMATIC s.r.o. with registered office at Bucharova 1186/16, 150 00 Prague 5, registered in the Commercial Register maintained by the Municipal Court in Prague under file number C 178118, ID No.: 24828441 (hereinafter referred to as the "Administrator" or "Data Controller") to use your personal data. This page is intended to inform you, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data (GDPR), what information we collect about you, for what reason and how we use your information, what your rights are regarding the use of personal data by us and how you can exercise them with us in accordance with the GDPR Regulation.

What information do we collect about you?

In the order register we process your personal data in the scope of e-mail, full name, telephone, address and price data. We first need the data to process the order, i.e. to fulfil the contract. After the contract has been fulfilled, we use the personal data from the order register for further purposes. It is in our legitimate interest to maintain the entire order record for legal protection against future disputes. Due to the statutory warranty period for the quality of the goods, the statute of limitations and the operation of the court system, we must process your order record data for a period of 6 years. We also use the data from the order register to fulfil our legal obligation to archive documentation for possible financial control for a period of 10 years.We process your personal data in the user register to the extent that you provide it to us when registering or editing your profile and when creating an order. It is in our legitimate interest to keep a database of users. In addition to registration purposes, we also use this database for marketing purposes (more about these below). We hold personal data for user registration purposes for a period of 5 years after your last order or after you have filled in a form when downloading materials from our website.We also use your personal data for the purpose of arranging transport (fulfilling our part of the contract). We pass this data on to shipping companies.

For reasons of possible claims, both by the customer and by the carrier, we process this data for the purpose of arranging transport for a period of 5 years from the creation of the order.In order to provide you with appropriate technical support with the use of our products, services or website, we also store technical data about the device you use to access our website (the browser you use, the device from which you access our website and the operating system you use). The provision of technical support is in our and your legitimate interest. This information is part of our internal logs and we do not use it for any purpose other than providing technical support, however, for technical reasons we must maintain it for the lifetime of the personal data we process. The latest we will delete this information about you is 5 years after your last order or support request via the Helpdesk system.

How do we use the data for marketing purposes?

For marketing purposes, we process your contact details that you fill in when ordering, registering or subscribing to commercial communications, which we use to send you commercial communications and to make the communications we send you more relevant. We strive to make information from us useful and inspiring to you, so it is important for us to know your reaction to these communications and we keep feedback about them. Of course, you can unsubscribe from our commercial communications at any time. Once you have unsubscribed completely (from all information channels), we will no longer use your contact personal data to send you commercial communications.

Your opinion is important to us. We therefore store the feedback that we receive from you, most often in the form of answers to questions from questionnaires, carefully. We are interested in how satisfied you are with our products, goods, services, website, carriers, and much more.

We also want to reward you for your loyalty and thank you for your long-standing goodwill. In order to know which benefits you are entitled to, we need to know, among other things, how much money you order and purchase goods from us. It is in our legitimate interest as a merchant to track this information for individual customers, especially when we can offer you substantial benefits based on such tracking and thus reward your loyalty.

We use all personal data used in marketing on the basis of legitimate interest and retain it for marketing purposes for a period of 5 years from your last order. As we are aware that data about what specifically interests you, what you like about us and your feedback on the marketing communications we send you may be perceived as more sensitive data, we only store this data for 2 years from the time we receive it.

INFOMATIC s.r.o. uses cookies on its website in order to improve the functioning of the website, to evaluate its traffic and to optimize marketing activities. Cookies are small text files that are stored locally by the browser on the computer used to view the website. Cookies do not serve and do not allow the personal identification of website users. In the event that a visitor to the website does not consent to the collection of cookies, they can prevent their collection by changing their browser settings. For instructions on how to deactivate and remove cookies, please refer to the help of the respective browser or contact the browser manufacturer.

Google Analytics

INFOMATIC s.r.o. uses Google Analytics, operated by Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), to analyse the website using cookies.

The analysis using Google Analytics is carried out anonymously, on the basis of collected cookies that are transferred to a Google server. On the INFOMATIC s.r.o. website, the IP address is shortened before the data is transmitted to the Google server. Google will not associate the transmitted data, including the shortened IP address, with other data. Google's privacy statement is available for consultation


LinkedIn Insights

Purpose: remarketing and evaluation of marketing campaignsLegal basis: consent to the use of marketing cookiesData processed: cookies, IP address, browser and device information, events on the site and their timeType of cookies: third party, long term, analytical and marketing cookiesProcessing time: data is deleted after 180 daysProcessor: LinkedIn Corporation, ATTN: Copyright Agent, Legal Department, 1000 West Maude Avenue, Sunnyvale, CA 94085, USA
Detailed processing rules here.


Purpose: to obtain analytical data for improving the websiteLegal basis: consent to the use of analytical cookiesData processed: cookies, anonymised IP address, screen resolution, device type, browser, country, user's preferred language. Hotjar stores this data in a pseudonymised user profile. Neither Hotjar nor we ever use cookies to identify specific persons or to link data to a specific user.Cookie type: first party, long term, analyticalProcessing time: data stored for 1 yearProcessor: Hotjar Limited, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta
Terms of processing here.


Účel: identifikace firem, které navštívily webové stránky
Právní základ: souhlas s používáním marketingových a analytických cookies
Zpracovávané OÚ: cookies, obsahující náhodné čísla
Typ cookies: první a třetí strany, dlouhodobé, analytické
Doba zpracování: 1 rok, do doby trvání relace
Zpracovatel: Imper CZ s.r.o., Nádražní 762/32 150 00 Praha 5, Česká republika
Terms of processing zde.

Facebook Pixel

Purpose: remarketing and evaluation of marketing campaigns
Legal basis: consent to the use of marketing cookies
Data processed: cookies containing random numbers or strings of characters, IP address, data about the user's browser and device, browser language and the date and time of the request. The display of personalized ads can be adjusted or turned off on the Ad Personalization Settings page.
Cookie type: third party, long term, analytical and marketing cookies
Processing time: data stored XXXX
Processor: Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, D02 X525, Ireland
Terms of processing here.


When you sign up for our newsletter, we will send you information about offers and services that we believe are of interest to you. If you do not wish to receive emails, please click on the unsubscribe link in the footer of each newsletter. You can also object to this see the section "What rights does the GDPR give you".

Processors: for sending newsletters we use the Ecomail service of ECOMAIL.CZ, s.r.o., Na Zderaze 1275/15, Prague 2, 120 00.

Who do we pass the data to?

Your personal data is used exclusively for our internal purposes and only for the reasons stated above. However, we do not provide all the necessary services regarding personal data only by our own means, we also use the services of third parties (specialized companies). We have a contract with the third parties to whom we provide your personal data, on the basis of which we are able to ensure and protect your rights in the field of data protection.Therefore, in the context of your order, personal data may be transferred to transport companies, such as:
JL Transport s.r.o., with registered office at Paroplavební 60/1, Malá Chuchle, 159 00 Prague 5Direct Parcel Distribution CZ s.r.o., with registered office at Modletice 135, 251 01 Modletice

Outside of the order, we process your personal data in information, analytical and marketing systems of third parties, which we necessarily need for our business, such as:
Easy Software s.r.o., with registered office at Jugoslávských partyzánů 736/34, Bubeneč (Prague 6), 160 00 Prague
The Rocket Science Group LLC with registered office at 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

We do not transfer personal data to any third party for the purpose of further processing.

Where do we store the data?

The data is stored on backed-up servers of INFOMATIC s.r.o. Access to the systems mediating personal data of our customers is only granted to a limited number of internal users for whom it is necessary due to the nature of their work. These may include, for example, employees working in customer care, order processing, etc. Individual employees always have access only to the amount of personal data that they strictly need for their work. Access to all critical systems that process our customers' personal data is restricted to the internal network only and the aforementioned persons will automatically lose access to your personal data in the event of termination of the legal relationship with us.

What rights the GDPR gives you and how to use them with us

Right of access to information and right to rectification

At any time in the future, you can ask us to confirm whether or not your personal data is processed by us by sending a message to In the event that your data is processed by us, we may, at your request, also inform you about any third parties to whom your personal data has been or will be disclosed, in addition to the information provided in the General Terms and Conditions, in this Privacy Policy and in the document containing information on the use of cookies. If we do not obtain personal information from you, you have the right to any information available to us about where we obtained your personal information.If we process personal data about you inaccurately, you may notify us of this by sending a message to, and we will then correct the inaccurate personal data without undue delay. In case you would like to complete some personal data that you have not previously provided to us on our Partner Zone, and this personal data is necessary to provide the services we provide, you only need to fill it in again in the appropriate place of profile editing. By emailing you can request the removal of your user account and personal data that is not necessary for further processing.

Right to object to the processing of personal data

Even if we process your personal data on the basis of our legitimate interest, you have the right to object to such processing, including objections to the processing of personal data that we process for direct marketing purposes. You can do this by sending a message to If you submit such an objection, we will assess without undue delay the extent to which we can claim the legitimacy of our reasons for processing your personal data in accordance with the law despite your objection and how we will handle your personal data in the meantime. Until we have demonstrated to you our legitimate grounds for processing, we will no longer process your personal data.

Right to restriction of work with personal data

You have the right to request that we restrict any processing of your personal data, including its deletion, i.e. that we stop handling it:

  • If you let us know that the personal data collected by us is inaccurate, until we verify its accuracy.
  • If the processing of your personal data is unlawful and you, instead of requesting its deletion, request a restriction of its use by sending a message to
  • If we no longer need your personal data to provide our services, but you need it to exercise your rights.
  • If the processing of your personal data is unlawful and you, instead of requesting its deletion, request a restriction of its use by sending a message to

Right to be forgotten (right to erasure of personal data)

If you become aware that we are processing your personal data:

  • Although their processing is no longer necessary for the purposes for which we obtained them,
  • If you object in accordance with the paragraph above and we are unable to demonstrate legitimate grounds for processing that override your interests, your rights and freedoms, or the exercise or defence of legal claims, and/or unlawfully,

you have the right to request that we delete the personal data processed in this way without undue delay after your notification of such facts by sending a message to the e-mail address However, we cannot delete the data even at your request if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of one of our legal obligations or for the performance of a task carried out in the public interest or for the establishment, exercise or defence of legal claims.

Right to the provision of data in machine-readable form

If you ask us to provide you with your personal data processed by us by sending a message to the e-mail address, we will send it to you in a structured, commonly used and machine-readable format (e.g. *.pdf, *.doc, *.xls, *.csv, or similar format). If you ask us to send your personal data to another data controller, we will of course comply with your request.

The right to unsubscribe from receiving commercial communications at any time

In the event that you no longer wish to receive commercial communications from us, you may opt-out of receiving them either by clicking on the link included in each commercial communication.

Right to withdraw consent to receive commercial communications at any time

In the event that we ask for your consent to the processing of your personal data as part of our special events, you can withdraw this consent at any time, even without giving reasons. You can always withdraw your consent by sending a withdrawal of consent to

Contact us and our Data Protection Officer (DPO)

INFOMATIC s.r.o. has established the position of Data Protection Officer, to whom data subjects can contact with their questions, suggestions or when exercising their rights, via a special e-mail address:

Right to lodge a complaint with the Data Protection Authority

If you believe that we are not fulfilling all of our legal obligations arising from the processing of your personal data, please contact Should our colleagues not be able to help you, you are of course entitled to contact the Data Protection Authority, either at its registered office: Pplk. Sochora 27, Prague 7, Postal Code 170 00, by e-mail at or by any other means accepted by the Data Protection Authority. Further information about the Authority can be found on its website or by any other means acceptable to the Data Protection Authority. Further information about the Authority can be found on its website

Cookies rules and settings

Cookies are short text files created by a web server and stored on your computer via your browser. When you return to the same website at a later date, the browser sends the stored cookie back and the server retrieves all the information it has previously stored for you. Cookies are used by the vast majority of websites.

Types of cookies

Cookies can be divided according to who places them on your website, i.e. on:

  1. First party cookie - these are limited to the domain of the website you are viewing. These cookies are considered more secure.
  2. Third party cookie - these are placed by a script from another domain. This allows users to be tracked across domains. They are often used to evaluate the effectiveness of advertising channels.

According to their durability, cookies can be divided into:

  1. Short-term (session cookies) - they are deleted from your computer when you close your browser.
  2. Long-term (persistent cookies) - they are retained after you close your browser, they are deleted only after a very long time (this depends on your browser and cookie settings). You can also delete them manually.

The use of cookies can be categorised as follows:

  1. Technical - they enable the basic functions of the website (e.g. login or purchase). These cookies are strictly necessary for the operation of our website and we place them without your consent.
  2. Functional - cookies that allow, for example, to remember the language or region of the user. These cookies are involved in the correct setting of the website and are not involved in tracking user activity. We consider functional cookies to be necessary and therefore place them on the website without your consent.
  3. Analytical - used to collect non-anonymous data about user behaviour. Based on these, we can modify the site to make it easier for you to use.They can be enabled as "Analytical cookies" in the settings.
  4. Marketing - used to target ads to users who have already been to our site.They can be enabled as "Marketing cookies" in the settings.Conversion - we can use them to evaluate the success of campaigns.They can be enabled as "Analytics cookies" in the settings.
  5. Personalisation - various tools help us to personalise content - tailoring the site based on what you have viewed. Similarly, tools help us to adjust search results based on other users' search information.They can be enabled as "Preference" cookies in the settings.

What each cookie is used for on the website

You can find out what cookies our website uses, for what purposes and how long they are valid for here:

I want to know the purpose of cookies

Please note that if you use an add-blocker or other browser extension that modifies our website, information about the purpose of each cookie may not be displayed correctly.

Cookies Settings options

Our website works with cookies on the basis of consent. We will not use cookies on our website (other than essential cookies) unless you consent to them. In the event that you give us consent to use cookies but later wish to withdraw your consent, please see below to find out how to do this.

Cookie settings in the cookie bar

If you decide to withdraw your consent to certain categories of cookies or change the settings of the cookies used, you can do so directly here, via the button below. 

Change Cookies Settings

Please note that if you use an ad-blocker or other browser extension that alters our site, the cookie settings and other features of our site will not function properly.

Deleting cookies in your browser

You can delete cookies in your browser - usually located in the "History" of visited pages.

Blokování cookies v prohlížeči

Prohlížeče umožňují umísťování cookies na Vás počítač zablokovat. V takovém případě bude ale funkcionalita těchto stránek omezena. Informace o nastavení ukládání souborů cookies ve Vašem prohlížeči najdete na stránkách poskytovatele konkrétního prohlížeče:

How we store consent to use cookies

We store users' consents to the use of cookies through the CookieHub platform. This platform stores only the data necessary to identify the user's consent.


A random string stored in the CookieHub cookie in the user's browser along with the cookie category settings. We need this token to identify the consent given.


The full URL that the user was at when configuring consent.

Anonymised IP address

The IP address of the client. The last part of the IP address is replaced by 0, because the IP address can be considered personal data.


The registered country code for the IP address. When using geolocation, this can be useful to determine whether or not the user has consented or received any options.

User Agent

The user agent usually contains information about the browser and the operating chain.

Date & Time

Date and time of consent.