GDPR

Processing of personal data and cookies

Page Content

Processing of personal data and GDPR

By filling in the form for downloading marketing content, registering in the Partner Zone, subscribing to commercial communications or browsing our website, you enable INFOMATIC s.r.o. with its registered office at Bucharova 1186/16, 150 00 Praha 5, to be registered in the Commercial Register maintained by the Municipal Court in Prague under sp. zn. C 178118, ID number: 24828441 (hereinafter referred to as “Controller” or “Personal Data Controller”) to use your personal data. The task of this website is in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data (GDPR) to inform you about what information we collect about you, why and how we use your information, what your rights are regarding the personal data we use and how you can exercise them with us in accordance with the GDPR.

What information do we collect about you?

In the order register, we process your personal data in the range of e-mail, full name, telephone, address and price information. First of all, we need the data to process the order, that is, for the purpose of fulfilling the contract. After fulfilling the contract, we use personal data from the order register for other purposes. It is in our legitimate interest to maintain the entire order record for legal protection against future disputes. Due to the statutory warranty period for the quality of the goods, the limitation period and the functioning of the court system, we must process your data from the order register for 6 years. We also use the data from the order register to fulfill our legal obligation to archive documentation due to possible financial control, for a period of 10 years.

In the user register, we process your personal data to the extent that you provide it to us when registering or modifying your profile and when creating an order. It is in our legitimate interest to maintain a database of users. In addition to registration purposes, we also use this database for marketing purposes (you will find out more about them below). We keep personal data for the purpose of registering users for a period of 5 years from your last order or after filling in the form when downloading materials from our website.

We also use your personal data for the purpose of securing transportation (fulfilling our part of the contract). We pass this data on to the shipping companies. Due to possible complaints, both from the customer and from the carrier, we process this data in order to ensure transportation for 5 years from the creation of the order.

In order to provide you with appropriate technical support when using our products, services or websites, we also store technical data about the device you use to access our website (the browser you use, the device from which you access our website and the operating system you use). Providing technical support is in our and your legitimate interests. This information is part of our internal logs and we do not use it for any purpose other than providing technical support, but for technical reasons we must maintain it throughout the life of the personal data processed by us. At the latest, we will delete this data about you after 5 years after placing your last order or request for support through the Helpdesk system.

How do we use data for marketing purposes?

For marketing purposes, we process your contact data, which you fill in when ordering, registering or subscribing to commercial communications, and which we use to send commercial communications and to make the communications sent by us more relevant. We strive to make information from us useful to you and inspire you, so it is important for us to know your reaction to these communications and therefore we keep feedback about them. Of course, you can unsubscribe from our commercial communications at any time. After you have completely unsubscribed (from all information channels), we will no longer use your personal contact information to send you commercial communications.

Your opinion is important to us. Therefore, we carefully store the feedback we receive from you in the form of answers to questions from questionnaires. We are interested in how satisfied you are with our products, goods, services, website, carriers, and much more.

We also want to reward you for your loyalty and thank you for the favor you have shown us for a long time. In order to know which of the benefits you are entitled to, we need to know, among other things, how much money you order and buy goods for from us. It is in our legitimate interest as a merchant to monitor this information from individual customers, especially since we can offer you substantial benefits based on such tracking and thus appreciate your loyalty.

We use all personal data used in marketing for a legitimate interest and store it for marketing purposes for 5 years from your last order. Because we are aware that data about what you are interested in with us, what you like and your feedback on sending commercial communications may be perceived as more sensitive data, we only store it for 2 years from the time we receive this data.

In order to improve the functioning of the website, to evaluate its traffic and to optimize marketing activities, INFOMATIC s.r.o. uses cookies on its website. Cookies are small text files that are stored via a browser locally on the computer with which a website is viewed. Cookies do not serve and do not allow personal identification of the users of the website. If a visitor to the website does not agree to the collection of cookies, they can prevent their collection by changing their browser settings. Instructions for disabling and deleting cookies can be found in the relevant browser help or contact the browser manufacturer.

Google Analytics

INFOMATIC s.r.o. uses Google Analytics, operated by Google Inc., based at Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) to analyze the website using cookies.

The analysis using Google Analytics takes place anonymously, based on the collected cookie files that are transferred to the Google server. On INFOMATIC s.r.o.'s website, the IP address is shortened before data is transferred to the Google server. Google will not associate the transferred data, including shortened IP addresses, with other data. Google's privacy statement is available for review hereunder.

LinkedIn Insights

Purpose: remarketing and evaluation of marketing campaigns
Legal basis: consent to the use of marketing cookies
Processed OOs: cookies, IP address, browser and device information, events on the page and their time
Type of cookies: third party, long-term, analytical and marketing
Processing time: data is deleted after 180 days
Processor: LinkedIn Corporation, ATTN: Copyright Agent, Legal Department, 1000 West Maude Avenue, Sunnyvale, CA 94085, USA
Processing conditions hereunder.

Hotjar

Purpose: to obtain analytical data for website improvement
Legal basis: consent to the use of analytical cookies
Processed OOs: cookies, anonymized IP address, screen resolution, device type, browser, country, preferred language of the user. Hotjar stores this data in a pseudonymised user profile. Neither Hotjar nor we ever use cookies to identify specific individuals or to link data to a specific user.
Cookie type: first party, long-term, analytical
Processing time: data stored 1 year
Processor: Hotjar Limited, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta
Processing conditions hereunder.

Leady

Purpose: identification of companies that have visited the website
Legal basis: consent to the use of marketing and analytics cookies
Processed OOs: cookies containing random numbers
Cookie type: first and third party, long-term, analytical
Processing time: 1 year, up to the duration of the session
Processor: Imper CZ s.r.o., Nádraží 762/32 150 00 Prague 5, Czech Republic
Processing conditions hereunder.

Facebook Pixel

Purpose: remarketing and evaluation of marketing campaigns
Legal basis: consent to the use of marketing cookies
Processed OOs: cookies containing random numbers or strings of characters, IP address, browser and device data of the user, browser language and date and time of requests. The display of personalized ads can be adjusted or turned off on the page ad personalization settings.
Type of cookies: third party, long-term, analytical and marketing
Processing time: data stored XXXX
Processor: Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, D02 X525, Ireland
Processing conditions hereunder.

Newsletters

When you register for our newsletter, we will send you information about offers and services that we believe are of interest to you. If you do not want to receive emails, click on the unsubscribe link in the footer of each newsletter. You can also object, see the chapter “What rights GDPR gives you”.

Processors: we use the service to send newsletters Ecomail company ECOMAIL.CZ, s.r.o., Na Zderaze 1275/15, Prague 2, 120 00.

Who do we pass the data to?

Your personal data is used exclusively for our internal needs and only for the above reasons. However, we do not only provide all necessary services regarding personal data on our own, we also use the services of third parties (specialized companies). We have a contract with third parties to whom we provide your personal data, on the basis of which we are able to ensure and protect your rights in the field of personal data protection.

As part of your order, personal data may therefore be transferred to transport companies, e.g. companies:

  • JL Transport s.r.o., with its registered office at Paroplav60/1, Malá Chuchle, 159 00 Prague 5
  • Direct Parcel Distribution CZ s.r.o. with registered office Modletice 135, 251 01 Modletice

Outside of the order, we process your personal data in third-party information, analytics and marketing systems that we absolutely need for our business, such as :

  • Easy Software s.r.o., with its registered office at Jugoslavské partiszánou 736/34, Bubeneč (Praha 6), 160 00 Praha
  • The Rocket Science Group LLC is headquartered 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA

We do not transfer personal data to any third party for the purpose of their further processing.

Where do we store data?

The data is stored on the backup servers of INFOMATIC s.r.o. Access to the systems providing personal data of our customers is only allowed to a limited number of internal users, for whom this is necessary due to the content of their work. These can include, for example, employees working in the customer care department, order processing, etc. Individual employees always have access to only the amount of personal data they need for their work. Access to all critical systems processing personal data of our customers is restricted only within the internal network and the aforementioned persons will automatically lose access to your personal data in the event of termination of the legal relationship with us.

What rights GDPR gives you and how to use them with us

Right to access and rectification of information

Whenever you want in the future, you can send us a message to the e-mail address info@infomatic.cz request confirmation as to whether or not we process your personal data. In the event that your data is processed by us, we may, at your request, inform you of any third parties to whom your personal data has been or will be disclosed, in addition to the information provided in the General Terms and Conditions, in this Privacy Policy and in the document containing information about the use of cookies. If we do not collect personal data from you, you have the right to all information available to us about where we have obtained your personal information from.

If we process your personal data inaccurately, you can inform us about this by sending us a message to the e-mail address info@infomatic.cz Please note, we will correct inaccurate personal data without undue delay. In the event that you would like to provide us with certain personal data that you have not previously provided to us in our Partner Zone, and such personal data is necessary for the provision of the services provided by us, you just need to fill it in again at the appropriate point of modification of the profile. By email request to info@infomatic.cz it is possible to request the deletion of your user account and personal data that are not necessary for further processing.

Right to object to the processing of personal data

Even if we process your personal data on the basis of our legitimate interest, you have the right to object to such processing, including objections to the processing of personal data that we process for direct marketing purposes. To do this, send a message to the email address info@infomatic.cz. If you submit such an objection, we will assess without undue delay to what extent we can legally assert the legitimacy of our reasons for processing your personal data over the objections raised by you and how we will treat your personal data in the interim. Until we prove to you our legitimate reasons for processing, we will no longer process your personal data.

Right to restriction of work with personal data

You have the right to request that we restrict any processing of your personal data, including its erasure, so that we stop processing them:

  • If you let us know that the personal data collected by us is inaccurate, until it is verified that it is correct.
  • If the processing of your personal data is unlawful and you, instead of deleting it, you will request by sending a message to the e-mail address info@infomatic.cz Limiting their use.
  • If we no longer need your personal data to provide our services, but you will need it to exercise your rights.
  • If the processing of your personal data is unlawful and you, instead of deleting it, you will request by sending a message to the e-mail address info@infomatic.cz Limiting their use.

Right to be forgotten (right to erasure of personal data)

If you find out that we process your personal data:

  • Although their processing is no longer necessary for the purposes for which we obtained them,
  • If you object in accordance with the paragraph above and we are unable to prove to you legitimate grounds for processing them that outweigh your interests, your rights and freedoms, or the exercise or defence of legal claims; and/or
  • unlawfully,

You have the right to request that we send a message to your e-mail address without undue delay from your notification of such facts. info@infomatic.cz deleted the personal data processed in this way. However, we cannot delete the data even at your request if the processing is necessary for the exercise of the right to freedom of expression and information, to fulfill some of our legal obligations or to fulfill a task carried out in the public interest or to establish, exercise or defend our legal claims.

Right to provide data in machine-readable form

If I send us a message to an email address info@infomatic.cz if you ask us to provide you with your personal data processed by us, we will send it to you in a structured commonly used and machine-readable format (e.g. *.pdf, *.doc, *.xls, *.csv, or in a similar format). If you ask us to send your personal data to another personal data controller, we will of course comply with your request.

Right to unsubscribe from sending commercial communications at any time

In the event that you no longer wish to receive commercial communications from us, you can prevent them from being sent either by clicking on the link included in each commercial communication.

Right to withdraw consent to the sending of commercial communications at any time

In the event that we ask you for your consent to the processing of personal data within the framework of our special events, you can withdraw this consent at any time, even without giving reasons. You can always withdraw your consent by sending a withdrawal of consent to the email address info@infomatic.cz.

Contact us and our Data Protection Officer (DPO)

INFOMATIC s.r.o. has established the position of Data Protection Officer, to whom data subjects can contact with their questions, suggestions or when exercising their rights, through a special e-mail address: dpo@infomatic.cz

Right to lodge a complaint with the Office for Personal Data Protection

In the event that, in your opinion, we do not fulfill all our legal obligations arising in connection with the processing of your personal data, please contact us by email info@infomatic.cz. If our colleagues do not help you, of course you have the right to contact the Office for Personal Data Protection, either at the address of the office's headquarters: Pplk. Sochora 27, Praha 7, zip code 170 00, by email posta@uoou.cz or any other way that the Data Protection Authority will accept. More information about the Office can be found on the website www.uoou.cz.

Cookie policy and settings

Cookies are short text files created by a web server and stored on your computer via your browser. When you return to the same website later, the browser sends the stored cookie back and the server retrieves all the information it has previously stored with you. Cookies are used by the vast majority of websites for their activity.

How cookies are divided

Cookies can be divided according to who places them on your website, i.e. into:

  1. First party cookie (first party cookie) — their validity is limited to the domain of the website you are viewing. These cookies are considered more secure.
  2. Third-party cookie (third party cookie) — are placed using a script from another domain. Users can be tracked across domains. They are often used to evaluate the effectiveness of advertising channels.

According to the shelf life, cookies can be divided into:

  1. Short-term (session cookie) — will be deleted from your computer when you close your browser.
  2. Persistent cookie — they remain stored after closing the browser, they are deleted only after a very long time has elapsed (this depends on your browser settings and cookie settings). You can also remove them manually.

According to the purpose, we can divide the use of cookies as follows:

  1. Technical - enable the basic functions of the site (e.g. login or purchase). These cookies are strictly necessary for the operation of our website and we place even without your consent.
  2. Functional - cookies that allow, for example, to remember the language or region of the user. These cookies contribute to the correct setting of the website and do not participate in tracking the user's activity. We consider functional cookies to be necessary and therefore place them on the website without your consent.
  3. Analytical - used for collecting non-anonymous data on user behavior. Based on them, we can modify the website to make it better for you to use it.
    In the settings, they can be enabled as “Analytical cookies”.
  4. It's marketing - used to target ads to users who have already been on our site.
    They can be enabled in the settings as “Marketing cookies”.
  5. It's conversion - with their help we can evaluate the success of campaigns.
    In the settings, they can be enabled as “Analytical cookies”.
  6. Personalization - various tools help us with content personalization - customizing the site based on what you watched. Similarly, tools help us modify search results based on other users' search information.
    In the settings, they can be enabled as “Preferences” cookies.

What are the individual cookies on the website for

You can find out what cookies our website uses, for what purposes and with as a validity period here:

I want to know the purpose of cookies

Please note that if you use an add-blocker or other browser extension that modifies our website, information about the purposes of individual cookies may not be displayed correctly.

Options for setting cookies

Our website works with cookies on the basis of consent. Until you express your consent to cookies on our website (other than essential cookies), we will not use them. If you give us your consent to our use of cookies, but later you want to withdraw it, you will find out how to do this below.

Setting cookies in the cookie bar

If you decide to withdraw your consent to certain categories of cookies or change the settings of cookies used, you can do so directly here, via the button below.

Change cookie settings

Please note that if you use an ad-blocker or other browser extension that modifies our website, cookie settings and other features of our website function properly.

Deleting cookies in your browser

You can delete cookies in your browser — they are usually located in the “History” of visited pages.

Blocking cookies in the browser

Browsers allow you to block the placement of cookies on your computer. In this case, however, the functionality of this site will be limited. You can find information about the settings for storing cookies in your browser on the website of the provider of a particular browser:

How we store consents to the use of cookies

We store users' consent to the use of cookies through the CookieHub platform. This platform stores only the data necessary to identify the user's consent.

It's a token

A random string stored in the CookieHub cookie in the user's browser along with cookie category settings. We need this token to identify the consent given.

URLS

The full URL that the user was at when configuring consent.

Anonymized IP address

IP address of the client. The last part of the IP address is replaced by 0, since the IP address can be considered personal data.

Earth

Registered country code for IP address. When using geolocation, this can be useful for finding out if the user has agreed or not been given any options.

User Agent

The user agent usually contains information about the browser and the operating chain.

Date and time

Date and time of consent.